Building Strong Industry Partnerships for WBL Programs

Strong employer partnerships are the backbone of successful work-based learning programs. These relationships provide students with authentic workplace experiences while meeting business needs.

Identifying Potential Partners

Start by targeting employers who align with your program goals:

• Industry Alignment – Focus on sectors matching student career interests
• Geographic Accessibility – Consider transportation options for students
• Company Culture – Seek organizations committed to youth development
• Capacity to Mentor – Ensure employers can provide adequate supervision

Making the Initial Approach

Present a compelling value proposition to potential partners:

• Highlight Business Benefits – Access to motivated talent, community goodwill, fresh perspectives
• Minimize Administrative Burden – Explain how your tracking system simplifies participation
• Provide Clear Expectations – Outline time commitments and responsibilities upfront
• Share Success Stories – Demonstrate program impact with testimonials and data

Maintaining Long-Term Relationships

Keep partners engaged and satisfied:

• Regular Communication – Check in throughout placements, not just when problems arise
• Recognition Programs – Publicly acknowledge employer contributions
• Gather Feedback – Continuously improve based on employer input
• Provide Support – Offer resources and training for workplace mentors